In the late 1900’s some of the greatest, gifted and most tormented souls of the world gave us music to rearrange our hearts and stomachs. We were all touched and scrambled. Year on year they defined their art, and when they were done, rehabbed or gone (RIP Lizard King), we drink nostalgia through “The Greatest Hits” series, generally released on birthdays, anniversaries and Jewish holidays. For instance, I have three Queen albums: The Great, Greater and Greatest Hits (The Platinum Collection). This implies two things: firstly, they were always great, but they got better with age and secondly, does it really matter? I mean, it’s Queen for heaven’s sake.
But along with the tragic death of the truly original is the dawn of the “The Very Greatest Hits”. We’ve added a “very” to emphatically point out to the buyer that this is it, this is the benchmark, after a long career spanning decades, the Hits have been refined to the crème de la crème of what is Musical History. Right? Wrong. We’re not talking about Clapton, remastered BB King or the Knopfler brothers, oh no. It’s “The Very Greatest Hits” of… Britney Spears.
What have we come to? Britney Spears is not even releasing the very average in music and yet she can make a profit on the very greatest of mediocre and trivial hits. At 28 years old, she’s been responsible enough to drive in the world for barely 10 years and she has a LONG way to go on the list of things to do before you turn thirty. To put it in perspective, this 28 year old is asking +/- 65% of the world which is older than her, to trust that she has made a serious contribution. I was brought up to respect my elders, and expecting the Pink Floyd generation to buy your drivel is a slap in the face of those who came before you.
Having thought about it, I’m not surprised. We let (and far worse, actually buy) 12 year olds chronicling their “lives” in autobiographies, Exhibit Miley Cyrus. It should be mandatory that any teen autobiography’s title is prefixed “The first chapter of”. We do give our top awards that recognise a life-time of achievement to a 19 year old, acknowledging her musical contribution as greater than Keith Urban or Kenny Chesney, who have spent nearly a combined 35 years honing their craft.
We’re awarding our acknowledgement, and our cash, not to the people who give us the very greatest contribution, but rather those that smack us in the face with lights, smoke and mirrors. The Very Greatest are turning in their pissed-on graves.
But along with the tragic death of the truly original is the dawn of the “The Very Greatest Hits”. We’ve added a “very” to emphatically point out to the buyer that this is it, this is the benchmark, after a long career spanning decades, the Hits have been refined to the crème de la crème of what is Musical History. Right? Wrong. We’re not talking about Clapton, remastered BB King or the Knopfler brothers, oh no. It’s “The Very Greatest Hits” of… Britney Spears.
What have we come to? Britney Spears is not even releasing the very average in music and yet she can make a profit on the very greatest of mediocre and trivial hits. At 28 years old, she’s been responsible enough to drive in the world for barely 10 years and she has a LONG way to go on the list of things to do before you turn thirty. To put it in perspective, this 28 year old is asking +/- 65% of the world which is older than her, to trust that she has made a serious contribution. I was brought up to respect my elders, and expecting the Pink Floyd generation to buy your drivel is a slap in the face of those who came before you.
Having thought about it, I’m not surprised. We let (and far worse, actually buy) 12 year olds chronicling their “lives” in autobiographies, Exhibit Miley Cyrus. It should be mandatory that any teen autobiography’s title is prefixed “The first chapter of”. We do give our top awards that recognise a life-time of achievement to a 19 year old, acknowledging her musical contribution as greater than Keith Urban or Kenny Chesney, who have spent nearly a combined 35 years honing their craft.
We’re awarding our acknowledgement, and our cash, not to the people who give us the very greatest contribution, but rather those that smack us in the face with lights, smoke and mirrors. The Very Greatest are turning in their pissed-on graves.
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